“How does a Contractor market their services?”

I get asked from time to time by contractors as to how they can obtain
more business. Although there are numerous ways to go about marketing your contractor services, I’ll explain what’s worked for me in the past.

As most of you are already aware, the Real Estate Sales Agent is generally the point person in introducing a potential home buyer. Having said this, it then only makes sense to market directly to the Real Estate Community. If you agree with this, we have to look at what marketing vehicle will get the biggest bang for the buck?

Having tried a plethora of marketing campaigns to find home buyers looking to utilize my contractor  services, I’ve found that joining my local Board of Realtors as an “Affiliate Member” has worked the best. Most people aren’t aware that even though they are not a licensed Real Estate Agent or Broker that they can still become an Affiliate Member of the local Board of Realtors for a nominal fee. My local Board of Realtors charges Affiliate Members $155.00 a year, on a prorated basis. I would also suggest to join a committee and get really involved so that most Realtors in your area know who you are and know you by first name basis. I hope this helps some of you.

John Russo, Easy Contractor Professional


HomeBuyers and Real Estate Professionals


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